Why Floorte is Better
Floorte™ uses high-definition printing for a hardwood or tile look that is highly authentic. Its FOLD N GO™ locking system is precision-engineered for an easy installation. Floorté™ floors are also strong, durable, flexible—concealing imperfections of the floor beneath—and waterproof, making Floorté™ a great flooring option on and below ground level.
Floorte’s waterproof qualities make it ideal for high-moisture areas like basements, bathrooms, and mudrooms. “We’ve been amazed at Floorte’s waterproof characteristics even after weeks and weeks of testing in the water,” says Drew Hash, director of hard surfaces. Because Floorte is created using high-definition printing, it provides a look that’s highly authentic. It’s designed to emulate the top species and colors of hardwood. “You can get the wood look without the high-maintenance, a product that hides imperfections in subfloors, and an easy click system,” says Natalie Cady, director of hard surface marketing. The fact that it’s waterproof is just icing on the cake.”
There are two levels of products in Floorte: Premio and Classico. Classico styles feature 12 mil with AmourBead protectant on its surface and Premio styles feature a 20 mil product. Each style comes in beautiful wood looks featuring realistic sawn-face visuals, painted or wire brushed visuals and longer planks, making it even more beautiful.